Jieyu.

Defined and created the company's brand guidelines

Led various design projects including interactive websites, brand revamps and marketing materials for social media and offline exhibits & events

See concepts through the entire lifecycle, from taking abstract mockups and ideas and concretely transforming them into visuals, including UI, Icons, prototypes, etc. for both the web and application

Consolidate native and mismatched components into a consistent and accessible design system

Summary or impact about the role/company: Optimized the visual and user experience of the website, resulting in a traffic increase of around 30%

Supported the design team in product research, prototyping and functional logic design for Mobile App and PC, and continuously optimise the user flow and experience

Collaborated with the team to design reusable components for the Metro data Design system for teams to adopt in custom solutions

Collaborated cross-functionally to integrate user needs and product features, delivering the most feasible design solutions to enhance the product experience

Summary or impact about the role/company: Designed data visualisation components and uploaded to Figma community, over 13.6k users have used